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HIGH IMPACT & VERY LONG TERM BENEFITS!

About 70% of Global Warming effects are caused
by burning dirty fuels to make electricity!

For an individual or corporation the opportunity is to have “A Whole New Industry In your Hands” and its predictable where its going to go – between now and 2050 electricity demand will double and the supply must be clean!

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Green-Marketing Trends

Seeking products from those demonstrating corporate responsibility

A significant number of EcoAussies (68 per cent) are willing to pay more for products from responsible companies who support worthy causes concerned with the environment. For less environmentally attuned companies, almost two-thirds say they purposefully avoid specific companies because of concerns about their impact on people or society.

Source: The Nielsen Company.

Commercialization of Clean Electricity Discovery

We welcome expressions of interest and sponsorship proposals of mutual benefit from like minded philanthropic humanitarians interested in our aims to cleanup the major source of pollution on planet Earth.

Our aim is to ensure the sustaining of life on planet Earth!

Our purpose is simple, clear cut, and guides everything we do.

Here’s the thing – good planets are hard to find.

INTERESTED? Contact us click here

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It is difficult for many corporations to actually make their products “green”.  Computer parts for example cannot be interchanged like synthetic paper can be changed for organic paper.  Yet these companies face the duty of corporate sustainability reporting and need to create a real image reflecting their environmental concerns.

Simply using the color green in advertising will not convince a skeptical public and fend off attacks.  This example illustrates that it is not enough to merely anchor corporate social responsibility in the brand promise or in communication. It requires adjustments in the total value chain, in organization, and in reporting relationships. It also requires incentives for generating a consistent and sustainable brand experience. A first step in developing a “sustainable” strategy is to identify the relevance of the issue for the industry and how differentiated the brand is regarding sustainability issues. A second step is to define a differentiating brand positioning and transfer it into products and services and a vivid and consistent brand experience.

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For an individual or corporation the opportunity is to have Electricity From Water “A Whole New Industry In your Hands” and its predictable where its going to go – between now and 2050 electricity demand will double and the supply must be clean!

On the outside, brands differentiate deliverables, provide guidance, create awareness, confidence, loyalty, influence buying behavior, and thus boost demand

Strong brands are precious, intangible assets because, for their target groups, they translate corporate strategies into an unambiguous and competitive identification offer.

Inside corporations, brands provide a mutual understanding of the strategy and its implementation because all activities are focused on a common goal with the intention of creating an unambiguous and differentiating identity.

In other words, brands reduce the risk of future earnings for their business, strengthen economic success, and clearly contribute to shareholder value.

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Top brands such as GE have turned responsible conduct into a holistically differentiating component of their identification matrix. GE’s ecomagination initiative, launched in early 2005, reflects GE’s investment in creating innovative solutions to environmental challenges and delivering valuable products and services to customers while generating profitable growth for the company. The initiative boosted revenue on such products from US$ 6.2 billion in 2004, before the initiative began, to US$ 10.1 billion in 2005, over halfway to the goal of US$ 20 billion by 2010. The initiative was tied to GE’s business strategy, products, services, effective communication, and employee engagement. Because it pervades and is tangible on every level, ecomagination has propelled GE’s 25 percent rise in brand value.

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Our Electricity From Water discovery

“offers emissions so low mother nature wrote the specs herself”

With all signs pointing to an increased scarcity of resources in an world growing ever more crowded, philanthropic opportunities such as this one are very much needed.

Although energy produced by burning fossil fuels has a high social cost when climate change and pollution are taken into account, those costs are not borne upfront. When short-term shareholder value and the need to maximize profit remains the number one priority for corporations, those businesses have no reason to not use the cheapest energy source they can, regardless of its effect on everyone else.

The idea behind this opportunity can be illustrated as follows:

“if you can’t persuade people that burning coal is a bad idea ecologically, providing them with a cheaper, cleaner alternative makes it more expensive to pollute than not, and even if shareholders don’t care about the trees, they’ll care about the bottom line.”

For Sponsorship enquiries – click here.

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